The Next Big Move

Titled "The Next Big Move," the campaign features a challenge between two of the world’s top extreme athletes, Gabriel Medina and Bob Burnquist,, showcasing how they incorporate the features of the new Galaxy Note 4 into their creative processes to develop entirely new maneuvers. Created and produced exclusively for Samsung’s Latin American markets across more than 16 countries—including Brazil, Mexico, Colombia, Argentina, Chile, Peru, and more— Medina designed a skateboard trick for Bob to attempt, while the skateboarder crafted a surfing move for Medina to try. This campaign highlighted the key features of the Galaxy Note 4, shifting its image from a business-oriented device to a lifestyle essential.