Credits:
Role: Nike Creative Concept & Content Lead
Casa AirMax Execution: Nike Brand, Events & Digital
Casa Air Max
Installed in one of the mansions on Avenida Paulista, in the heart of São Paulo, Casa Air Max received the vibrant colors of artist Arlin Graff to celebrate the 30th anniversary of this revolution and unites important names in music to this celebration. Zegon, Emicida, Karol Conka and Metanol are artists who are known to break barriers and revolutionize the music scene. In a world that increasingly values collaboration, they have become partners with Nike in co-creating projects that has been presented at Casa Air Max as well as through a series of social media contents.