Hello, I’m Gui Mortensen — a global marketing and creative leader with 20+ years of experience building brands, shaping culture, and turning creativity into business growth.
Originally from Brazil, I’ve lived and worked across New Zealand, Thailand, the Netherlands, Mexico, the USA, and Brazil, bringing a broad cultural lens to how brands connect with people around the world.
Throughout my career, I’ve had the privilege of helping shape some of the world’s most iconic brands, including Rexona, Axe, Samsung, Coca-Cola, and Nike.
For nearly a decade at Nike, I led creative and brand marketing teams across Brazil, Mexico, APLA, and Global — working across major sports moments, innovation platforms, retail experiences, product launches, cultural campaigns, and global partnerships. My work sits at the intersection of sport, culture, fashion, design, innovation, and business.
I bring experience in the studio, on set, in the market, and in the boardroom. I’m a hands-on leader, strategic thinker, creative partner, mentor, and maker — someone who enjoys building teams, shaping narratives, leading agencies, and turning consumer insights into ideas that drive both brand distinction and commercial impact.
Today, through Mortensen Casa Criativa, I work as a Marketing & Creative Consultant, helping brands define their positioning, sharpen their storytelling, create integrated marketing strategies, and unlock new opportunities for growth.
Areas of Expertise & Skills
Brand Strategy & Positioning
Brand Narrative, Storytelling & Messaging Architecture
Consumer Marketing Strategy
Integrated Marketing Campaigns — end-to-end
Creative Strategy & Concept Development
Platform Ideation & Brand Experience Development
Sponsorship, Partnership & Culture Marketing
Brand Design & Identity Systems
Go-to-Market Strategy
Digital, Social & Content Strategy
CRM & Consumer Journey
Pitch Development & Executive Presentations
Film, Video & Content Production Craft
Agency, Partner & Stakeholder Management
Team Building, Leadership, Development & Hiring
Resource Allocation — partners, timing, budget & ROI
Business Acumen & Commercial Impact
Working Experience
Nike Inc., Portland Senior Global Creative Director / 2023 -2024
Nike Inc., Portland APLA Creative Director / 2020 -2023
Nike Mexico Brand Communication Director / 2017-2019
Nike Brazil Brand Communication Director / 2015 -2017
Samsung Brazil Marketing Head Latin America / 2011 -2014
Wieden+Kennedy Coca-Cola Account Director / 2011 -2012
Unilever Brazil, Thailand & Netherlands Several Marketing Roles / 2002 -2011
Portfolio Credits
All the work would not have been possible without the exceptional talent and collaboration of my teammates and our outstanding creative partners.