A newspaper-style editorial format was created to elevate the concept of Black and White Faith, sharing authentic stories from true Corinthianos.
A colossal flag was raised in unison with the Corinthians fans, creating an electrifying moment of unity. This iconic display was broadcast live on national television during the final match of the Paulista Championship (Corinthians vs. Ponte Preta).
Iconic Key Visual with all Nike athletes who played for Corinthians.
Additionally, we introduced a timely film released during the Corinthians vs. Ponte Preta final match—a rematch of an iconic game that took place 35 years ago. To honor the legacy, we used the original narration from the legendary Osmar Santos, a renowned football radio broadcaster, creating a simple yet powerful tribute leveraging the same concept.
Credits
Role: Nike Creative Lead
Creative Partner: Wieden and Kennedy SP