To silence the critics, we developed a tool that synchronized social media profiles to share the same post at the same time, delivering a powerful, unified message: “Fala Pouco, Joga Muito” | Shut up and Let My Game Speak. This phrase drew inspiration from an iconic moment when Corinthians coach Tite famously said, “Fala Muito | Talk Too Much.” The connection between these statements was pivotal in making the campaign go viral and resonate culturally.
Credits
Role: Nike Creative Lead, alongside with the Digital team.
Creative Partner: Wieden and Kennedy SP.