Juntas Imparables

Sport is not just a way to discover your inner power, more importantly, it’s how you get there to become unstoppable. Nike firmly believes that sport has the capacity to move the world forward. That vision is strengthened through “Juntas Imparables” (“Together Unstoppable”), Nike’s first ever Nike Women’s Just Do It campaign in Mexico, where the challenges of being a woman are no obstacle for those who decide to achieve their goals through sport.

Famous athletes such as football player Nayeli Rangel, track & field star Paola Morán, professional basketball player Casandra Ascencio, boxer Mariana “Barby” Juárez, and Olympic gymnast Alexa Moreno all make special appearances.

The campaign also introduced a unique challenge, inviting young Mexican women to celebrate their inner athlete and compete for a chance to earn a year-long Nike sponsorship. Open to all, regardless of sport experience or fitness level, participants could join by registering their squad and logging minutes through the Nike Training Club (NTC) App, Nike Run Club (NRC), or in-person sessions at the Nike Women MX House.

Each participant’s dedication went beyond personal achievement. For every minute logged, Nike, in partnership with the NEMI Foundation and other collaborators, converted the accumulated time into hours of play and physical activity for children in public schools and local community organizations, paving the way for a healthier future over the next year.

A series of short vertical films to drive awareness and curiosity to watch the long version film.

Credits

Role: Nike Creative Lead

Creative Partner: Wieden and Kennedy Portland

↑Back to Top