New Fairies

A fairy… and a skateboarder? You better believe it. Every time Rayssa takes flight on her board, she inspires a new generation of girls to follow her lead. As a young girl, Rayssa loved fairies just as much as she loved skateboarding. For her, there was no “this is for boys, this is for girls”—it was all about having fun. These two passions changed her life. At just six years old, she went viral for landing a heelflip in a fairy costume, a moment that kick-started her career and caught the attention of the skateboarding world. Fast-forward to thirteen, and she brought a touch of magic to the sport as one of its top athletes. The campaign launched just one day before Rayssa Leal won her first medal at the Tokyo 2020 Olympics

What we refer to as "the anthem film" was produced in two formats: a 90-second long version and a 60-second cut. To engage both global and Brazilian audiences, we developed two distinct versions, featuring a rendition of the Disney classic Cinderella song in both Portuguese and English.

Credits

Role: Nike APLA Creative Lead in partnership with the Brazil Creative Team

Creative Partner: Wieden and Kennedy SP

Director: The Fridman Sisters

Photography: Gabriel Bianchini

↑Back to Top