Nossa Loucura Não Pára

The new Corinthians jersey pays homage to the team's first title in the Brazilian Championship, in 1990. Corinthians fans are passionate about their football team and are self untitled as bando de loucos (“the bunch of crazy people”). But during the 2020 confinement games had to stop and each crazy one had to stay alone, far away from their bunch. So we decided to give them a message of hope while offering a reason to buy and wear the new Corinthians jersey during quarantine.

The shooting and production techniques were also key to embrace all the Covid-19 restrictions.

To launch the second jersey, also under the confinement, we decided to make a hope chain in the Instagram Stories using the same characters. Singing one of the club's anthem (which translates simply as “Don't stop, don't stop, don't stop, go for it Corinthians") they helped to keep corinthianos' faith and love at a high level while inviting them to join the hope chain and, of course, to buy.

Credits

Role: Nike APLA Creative Lead | Project led by Nike Brazil Creative Team

Creative Partner: Wieden & Kennedy SP

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