Hello, I’m Gui Mortensen—a hands-on, strategic Marketing Director and a conceptual Creative Director, driven by the “why nots” and “what ifs” that push creative boundaries.
Originally from Brazil, I've lived and worked in diverse cultures, including New Zealand, Thailand, the Netherlands, Mexico, and the USA.
I’ve had the privilege of helping shape some of the world’s most iconic brands, such as Rexona, Axe, Samsung, Coca-Cola, and, for nearly a decade, Nike.
Over the last ten years, I led Nike Creative across Brazil, Mexico, APLA, and Global, serving as a creative director behind innovations, global sports moments, and culturally resonant consumer connections.
My work brings together sport, fashion, innovation, and design, fostering one of the industry’s most talented and prolific creative teams to bring visionary ideas to life on a global scale.
I bring extensive experience in-studio, on set, and in the boardroom—a maker, mentor, and leader who excels at driving agency partners, brand strategy and crafting disruptive ideas grounded in unique consumer insights.
Areas of Expertise & Skills
Brand Narrative, Storytelling & Messaging Hierarchy
Platform Ideation and Development
Integrated Marketing Campaign (360)
Brand & Creative Strategy
Creative Concept
Brand Positioning
Brand Design & Visual Identity
360 Campaign Work
Project Management
Pitch Development and Presentation
Film and Video Crafting | Direction
Team Building, Development, and Hiring
Resources Allocation (Timing, Budget, ROI)
Working Experience
Nike Inc., Portland Senior Global Creative Director / 2023 -2024
Nike Inc., Portland APLA Creative Director / 2020 -2023
Nike Mexico Brand Communication Director / 2017-2019
Nike Brazil Brand Communication Director / 2015 -2017
Samsung Brazil Marketing Head Latin America / 2011 -2014
Unilever Brazil, Thailand & Netherlands Several Marketing Roles / 2002 -2011
Portfolio Credits
All the work would not have been possible without the exceptional talent and collaboration of my teammates and our outstanding creative partners.