Nike Experience
Nike wanted an all-around brand experience to immerse sports fans in its new line of products and position the brand at the forefront of sports culture during the most important sports event of the year.
So we began by creating an on-site installation that would bring together Olympics fans through countless experiences - on-site and digital - on sports, music and fashion, all while celebrating the latest launch of Nike sportswear. We also created a seamless shopping experience in our space where customers could try on products and easily purchase them online. From the outside, fans could see in real-time a feature on the athlete that would be currently playing as well as custom visual graphics every time Brazil scored, received a medal, or lost a game.
What we referred to as the "Athletes Line-Up" was developed by the global team. Our role as the local team was to extend this initiative, maintaining the same aesthetics while adding a few more Brazilian athletes to make it more relevant to the Brazilian audience.
GIF generator to invite all athletes to engage and participate.
Athletes GIFs Contents
A series of GIFs was created to showcase the various dimensions of the “Unlimited” campaign. These dynamic visuals played a pivotal role in inspiring consumers to create their own GIFs, amplifying the movement, and encouraging everyone to embrace sports.
UNLOCK+
The Olympic Games are a once-in-lifetime opportunity for athletes to reach their top performance. But in RIO 2016 Nike was invited to unlock their potential. Athletes and non-athletes. That was a problem though: 70 million people in Brazil don't have internet access. What is the point to break a personal record if you can share it with the world?
We created Unlock+, a new feature on Nike+ that rewards the user with internet data every time a record was broken. The more you run, the more data you get, and more likes on social media.
Gold Medal Reactive Post
Credits
Role: Nike Creative Lead Athletes Engagement & Unlock+
Creative Partner Cube: Nike Brand Design | Muti Randolph | ManVSMachine | RGA
Creative Partner GIFs Generator: Nike Digital | RGA
Athletes GIFs Contents: Big Bonsai