Credits
Role: Nike APLA Creative Lead | Project Led by Brazil
Creative Partner: Wieden & Kennedy SP.
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In 2012, Corinthians won one of its most important titles: the FIFA Club World Cup in Japan. 10 years later, Nike has launched a jersey paying tribute to it. To celebrate the 10th anniversary and the launch of the commemorative jersey, we honored the passionate fans by creating a manga magazine and an exhibition that captured the most thrilling moments of that journey. We also transformed a container into a storytelling experience, depicting the journey from Japan to Itaquera, which served as a pop-up store in front of the stadium. These unique elements contributed to a bold and innovative visual identity for the product launch, generating significant organic buzz and excitement.