Credits:
Role: Nike Creative Lead
Creative Partner: Wieden & Kennedy SP
Execution: Big Bonsai
Todo Poderoso Terrão
"The Almighty Dirt Field" Nike and Corinthians, one of the main football teams in Brazil, decided to launch its third official jersey, but this time in orange. A color that had nothing to do with the team's classic black and white. So we found the reason at the club's origin: orange is the color of the dirt field where the biggest stars of the team were discovered. This campaign is an homage to that sacred ground—a tribute to where it all began.