With the objective to highlight the collective power and coolness of running, athletes joined the movement thru an epic brand film: Run Together. By showcasing a journey of a friendly race between consumers and athletes to push harder and finish strong we partnered with a local artist to develop a movie poster to stand as the manifestation of this movement.
To amplify this initiative, graffiti murals were created in the neighborhoods of participating runners, enhancing the campaign through out-of-home (OOH) media and infusing running with an urban, stylish vibe across various city locations. Editorial content was a key part of this extensive campaign, telling the stories of four runners and their personal motivations for running. These stories were broadcast on “CANAL OFF”, adding depth and inspiration to the movement.
We launched a collaborative platform that empowers individuals to create run events tailored to their interests and invite friends to join them.
Credits
Role: Nike Creative Lead
Creative Partner Film and Platform Ideation: Wieden & Kennedy SP
Platform Execution: RGA
Graffitis: Brand Design & Artists
Editorial Content: Sal